White Chocolate World

White by Cadbury sits in a very strange place in the world of white chocolate. Clearly not Milkybar and obviously trying to elevate itself above supermarket white chocolate it tastes somewhat generic. Not as sweet and sickly as Milkybar (and without the aftertaste) but nowhere near as refined as Green and Blacks. In short, it has no personality, which isn’t always a bad thing but if they want to charge more than Co-Op white chocolate then it needs something more. Containing Sugar, Cocoa Powder, Skimmed Milk Powder, Whey Powder (from Milk), Milk Fat, Emulsifier (Soya Lecithins), Flavouring